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The Road to Hollywood Passes through Norrköping

Students enrolled in Media Technology or the Master of Science in Media Technology and Engineering at LiUs Norrköping campus now have the unique opportunity to work with degree projects on special effects for film and video. LiU is the first non-USA university selected as a member of the Sony Imageworks academic network IPAX (Imageworks Professional Academic Excellence program).

Sony Imageworks is one of the most high-profiled special effects companies in Hollywood. Major productions that Imageworks has been involved in include Spider-Man 3, Beowulf, I am Legend and Surf’s Up.

A stated goal of IPAX is to build stronger relationships with established academic study programs and to nurture and grow future generations of digital talent. At present, only a handful of the most prominent American universities such as Stanford and MIT, are members.

"This is certainly good news," says Björn Kruse, professor in digital image and media technology at the LiU campus in Norrköping. "In an international perspective, it is a chance available to few."

Membership in IPAX makes it possible for students to carry out their degree projects at Sony. Even LiU instructors can spend learning time there. Focus is on computer graphics for special effects and simulation of complex phenomena, such as water, smoke, fire, clothing, hair and skin.

LiU students conducted degree projects at Sony Imageworks previously. They drew IPAX attention to the talent and capabilities at the Norrköping campus. Student collaboration ranges from sand in Spider-Man 3, to flames in Ghostrider and waves in Surf’s Up.

"I'm proud to say that we have a good reputation in the special effects field in Hollywood," says a pleased Anders Ynnerman, professor in scientific visualization.

"This is one more recognition of the top-tier quality of our educational program and scientific research." Professor Ynnerman is LiUs liaison officer for the Sweden-IPAX collaboration.


2008-04-01




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Last updated: 2009-06-03