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Sophia Ström Bernad

...who recently climbed aboard as editor of Insidan, LiU’s Intranet. Are you going to come up with something new?


Sofia Ström Bernad, porträtt“Partly. Above all, the news flow will increase. My ambition is that Insidan should be the first place LiU's staff turn to in order to find information about the university. Ideally, every day!”

What sort of news?

“Everything from trivia and short notices, such as stolen LiU envelopes illegally used for advertising, to more comprehensive articles about the organization, for example, faculty elections.

In the past, much of this type of news has been published in LiU News & Events (LiU-nytt), however in the future they will primarily be published in Insidan. In other words, there will be more traditional journalism.”

You are a very experienced journalist and for many years you worked as a journalist and writer. Where?

First for the press such as TT, Svenska Dagbladet, Aftonbladet, and I worked as a copywriter within advertising.”

OK, more fast news in Insidan. What else?

“My ambition is that Insidan will help to increase the "we-feeling" and provide a forum for different sorts of employees to express themselves, e.g. more people portraits. Insidan will also post more images, although I’m aware that many feel somewhat awkward when the camera is dragged out.

‘Question of the Week’ will also return, it's an easy way to gauge LiU employees regarding matters that engage and affect them.”

And you want news tips?

“The more the merrier. It’s easy to miss new events and interesting subjects. As a newcomer to the university, I can’t be expected to know everything!

News tips for Insidan: email sofia.strom@liu.se

Text: Gunilla Pravitz

Photo: Peter Modin


2011-10-14



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Last updated: 2017-02-13